What is branding?
Branding is a combination of design elements that build the foundations of your brand, business, or product. Your branding should set you aside from competitors in the market and be unique to you!
Branding packs can consist of many different elements, but for your business, the must-haves are a set of brand colours that grab attention and show your brand’s personality and the nature of your business.
Choosing a primary and secondary font for your brand is really important. You should choose these carefully, as these fonts will be used in your logo, website, and other design elements for your business. Your primary font can be more unique and playful, whereas your secondary font will be used for long copy and therefore needs to be clearer and legible when used in large bodies of text, for example:
Your branding pack should include a logo that tells potential customers about your service in a simple graphic or text-based format. Your logo should be clean and simple, so that it can work in many different formats – from using it on your website, to having it on your company vehicles and uniforms. Your logo should be created after you have chosen your colour pallet and decided on which fonts you want to use. This is to make sure that you have all of the design elements to create your logo.
There is a lot more to branding than these three elements, but with these, you can develop your brand image with a website, business cards, promotional adverts, email templates, and lots more.
Why is branding important?
Let’s look at the logos of some successful brands… all of these are simple, clean, and effective in the brand message that they portray. They are a symbol of quality and trust. It has taken many years and a lot of hard work for these brands to be as prestigious as they are today.
It’s important to have unique branding that will set you apart from competitors and allow you to build a trusting relationship with your clients and employees. First impressions count and it could be the difference between landing a client or not. Your branding gives you the opportunity to tell a story that will build trust with your potential customers. This message must be clear, at a glance, so that it can leave a memorable impression on the people who see it. It’s your opportunity as a business owner, to showcase what your business is all about, and why people should choose you over your competitors.
What makes your logo stand out from competitors? Is it your colour scheme? Maybe your graphic is really unique for your service? Or maybe you’ve been established for over 50 years and your logo showcases this!
What makes a good brand and what makes a bad brand?
- Strong visual identity
- Logo is strong and memorable
- A clear focus of the brands direction
- Understanding the target audience
- Has a valuable USP
- Tells a story
- Has brand values that aligns with their target audience
- Shows consistency in the way they do things
- Weak visual identity
- Logo is dull and forgettable
- No goals for the brand
- Assumes their target audience
- Doesn’t know their USP
- Doesn’t share any brand values
- Doesn’t have consistency in the way they do things
If your business is showing signs of being a bad brand, then we are here to help!
Having a strong brand and branding is about understanding your business, truly understanding your target audience and connecting the two with visual and written communication methods.
A brand is more than a logo…
Branding can be produced in endless formats, and it doesn’t just consist of design elements.
Having a successful brand is also about you and the people who work for you, the way they speak to customers and the standard of customer service that they provide. Your brand is about your call to action and the strategy you use, to keep the phones ringing and your business booming. Your brand is about your facilities, in-person and online, and how the facilities are looked after. Are they maintained to a high standard, so passers-by and website visitors have a glowing first impression of your brand?
Here are just a few examples to show you the possibilities for your branding: Colour scheme, fonts, logo, website, business stationery, advertisements, uniforms, company vehicles, packaging, company ethos, brand values and lots more.
What we offer…
We offer a wide range of branding design and printing services. From the start of your branding journey to creating ongoing branded products as your business grows and the needs of your brand change.
Some of the services we offer include branding packs complete with logo, colour pallet, primary & secondary logos.
If you have a more bespoke design request, then we would be happy to hear from you! Please call us on 01752 291865 to discuss your design ideas!